Here is some work I did for Pepsi while working for THMG. Our objective was to showcase the Hispanic Market’s potential to their internal sales team. I created the logo based on their current branding (per their request) and gave it a slight “edge” with some typography. I wasn’t given much room to explore the logo so I did what I could with it and stayed within their guidelines.
As far as the packaging itself we included a thumb drive (with statistical information about the Hispanic Market) , a poster, pens, and a t-shirt. These products were then nestled within packaging that resembled a door (hence the knock,knock joke…). Once the box is opened the remaining part of the “knock,knock” statement is completed. Check out the work below.
The time is now!
The Time is Now!
Who’s There?
